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Success Mix

Posted by: Mani M Nagasubramanian

Success Mix

Mani M Nagasubramanian describes certain strategies for building sustainable retail brands for the future   There is no point complaining, accusing or justifying that retailing business is only for larger players and multinational retailing companies. That’s total rubbish and rather an assumed limitation.   Recent research finding is that by the year 2010, India will have at least three million people with an annual income of over Rs 4,000,000....

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Jan 15

Jewellery Store is the Brand

Posted by: MANI NAGASUBRAMANIAN, ISP

Jewellery Store is the Brand

Take a broad view of store design by providing a soul to the structure, and developing its USP-Unique Selling Personality.   The higher you go up the ‘market pyramid’ the narrower the pinnacle. A pinnacle that is characterized by the magic and enchantment of hi-end products like Dream Cars, Designer Garments, Sparkling Diamonds and Exquisite Jewellery. Products categories, that demands a retail environment that is personalized, individual and...

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Jan 11

OLD IS GOLD

Posted by: Mani M Nagasubramanian

OLD IS GOLD

"one of the most essential ingredients for the success of the retail venture is location. Your store has to be either where customers are or where the customers wants to go" History    If the location ties up with an 'area of attraction' - an area stimulating human interest - be it architectural, horticultural, historical or even anatomical, you would then have put the 'icing on the cake'! The 'retailer' and 'retail designer' needs to cash in on such locations...

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Jan 06

BRAND talk Different strokes

Posted by: Mani M Nagasubramanian

BRAND talk Different strokes

Mani M Nagasubramanian explains how ‘being different’ gives you an edge over competition   Rising disposable incomes and increasing exposure to international trends have built up a phenomenal quantum of Indian consumers with a taste for fashion that melds international urban chic with Indian tastes and sensitivities.   The store brands in India currently have not managed to portray an image, a personality or values to distinctly...

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Jan 06

Lip Gloss: The Art of Selling to Women.

Posted by: Sharath Bhat

Lip Gloss: The Art of Selling to Women.

Remember the advertisement campaigns of Virginia slim around the 60s and 70s? The creative were centred around an interesting theme – ‘you’ve come a long way, baby!’ Those ad campaigns of Virginia slims basically drew their inspiration from a retro-muse of the ‘ 1900s woman who cooked, scrubbed and waited on the man of the house, while he soaked his feet in warm water and rustled the morning papers. Interestingly, as a backdrop in each of these...

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Jan 05